Our story

By purchasing our products, you're helping us to support small charities across the country that are completing life-changing work in local communities.

We believe everyone deserves to feel safe, feel well, feel included and feel prepared. So we work across four key areas: providing shelter and safety, supporting physical and mental health, improving life skills, and preventing isolation.

We give grants to small charities 

This year alone, we’re supporting crucial services at 100 small charities, including food banks, mental health and domestic violence helplines, carer support, community projects and employment programmes. 

The past few years have shown us that we could all be one step away from our lives suddenly changing. The power of coming together to help one another has also become increasingly important. 

We give a voice to small charities

We’re proud to be a voice for small charities. We raise awareness of some of the biggest issues affecting our society by working with Global, the Media & Entertainment Group. 

We give a helping hand to small charities 

As well as championing small charities, we help to sustain their future through our learning programme, so they can continue making positive waves of change. 

In short, we give grants, we give a voice, and we give a helping hand to small charities up and down the country.